When John Pruitt founded Eastern Lift Truck Co. more than fifty years ago, his goal for the company was that we would become the premier material handling service provider in the country. John’s goal, and his slogan for the company, “We’re Known for Good Service!” have spurred us on for decades, challenging us to always do more for our customers.

Today, we are proud of our reputation for customer service. Our employees work hard to help our customers solve problems. Our goal is to create a positive experience for every customer, every time, and be a great service provider.

Here are a few ways we provide support.

Our Team

We have a large and talented team of 1,100+ employees, including 550 Technicians and Customer Service Representatives ready to help our customers find solutions.


Our parts inventory exceeds $18-million-dollars and includes O.E.M. and aftermarket parts and accessories, tires, forks, and other items our customers need.


We offer only world-class products from the finest manufacturers in the industry. Our sales and rental staff pride themselves on their ability to help customers find the best equipment for their needs. Eastern Lift Truck Co. is one of the largest stocking dealers in the country for new and used forklifts, mobile elevating platforms and utility and low speed electric vehicles..


The Eastern Lift Truck Co. Training Department is staffed by tenured Trainers who help educate our customers and keep them up to date on relevant safety inspections and certifications. Our trainers provide on-site and in-house training.  We also offer on-line training sessions.

Fleet Management

Eastern Lift Truck Co. offers a cloud-based fleet management solution that provides customers with real-time information about the status of their fleet. It allows you to easily track past and present service needs and costs of each piece of equipment in your fleet. Our Fleet Management team can help you keep your fleet running to its fullest potential.


Eastern Lift Truck Co. also believes in sharing educational industry information, through helpful blog posts and informative product videos, on our YouTube Channel.


As a service organization, we desire two-way communication with our customers. We utilize surveys and rely on the feedback to help us make changes that benefit all customers.

Maple Shade, NJ (HQ)
549 East Linwood Avenue
Maple Shade, NJ 08052
Phone: (856) 779-8880

Have a Question? Contact Us Today!