Commitment to Your Privacy

This site is owned by Eastern Lift Truck Co. Your privacy is important to us, and this Privacy Policy is in place to inform you of the information we collect, how we use it, share it, and secure it. This Privacy Policy applies to any individual who accesses our website, interacts with marketing material, enters information on forms, or engages with email with Eastern Lift Truck Co.

As is noted in this Privacy Policy, we are serious about our desire to protect your privacy and inform you of your rights. However, nothing in this Privacy Policy is intended to create or provide any right of action for violation.

See below for the following information:

  • Information We Collect
  • Use of Information
  • Cookies and Other Tracking Technology
  • Security
  • Third-Party Weblinks
  • Children’s Privacy
  • Your Consent
  • How to Contact Us

Information We Collect

While using our website, we may ask you to provide identifiable personal information and we may track systems or usage data.

Personal information may include but is not limited to email addresses, first and last name, phone numbers, and mailing addresses (address, state, province, zip code, city). This information could be used to contact or identify you and is voluntarily provided by you as per the consent you give by using our website, consuming its content and/or entering information in various forms on the website. This information will enable us to respond to your request and will be shared with the appropriate individuals in our organization who can best assist you. Additionally, the information will be added to our database for marketing purposes and enable your participation with our services.

Usage data includes site navigation data which is automatically captured. This includes pages accessed, frequency of access, what is clicked and the time and date of when it was clicked. Systems data includes IP address, device and/or mobile device information, location information, and browser type. Usage and systems data collected applies to access of the website from both a mobile device and/or a desktop style device.

Use of Information

We use the information outlined to enhance your experience while using our website. Users voluntarily agree to provide us with this information through the use of our site. This information enables you to interact with the site, submit forms, sign up for and receive newsletters or marketing material. We use tracking information to determine which areas of our site generate traffic and perform well. We use the statistics gathered to improve our website and provide better services for you.

This information will also be used to maintain your accounts related to the website or elsewhere in the organization of Eastern Lift Truck Co. Personal information, business information, and usage data provided will be used to update your accounts or contracts for accuracy.

We may also use the information you provide us to contact you via email, phone, SMS, mail, or any other equivalent forms of communication. This provides you with news, special offers, general information regarding goods and services, and upcoming events related to our company.

Your information may also be used to evaluate or conduct a merger, restructuring, reorganization, dissolution, or transfer of some or all of assets should assets be transferred. Tracking information is used to enhance your experience while interacting with our website or marketing materials. The data we collect will enable us to cater materials to our customers and potential customers to ensure relevance to the type of product that applies to you.

Any of the above-mentioned information will not be shared to a third-party, except to comply with applicable law or valid legal proceedings, to maintain the safety of our users, to fulfill an equipment or product order. Business partners, affiliates or companies contracted by Eastern Lift Truck Co. may also receive shared information to assist in the fulfillment of our services.

Cookies and Other Tracking Technology

We use cookies and similar tracking technology in order to track and store information. A cookie is a small text file that is placed in your browser. It does not contain personal information; however, it provides us with data consisting of how you use the site related to the information you provided. You have the power to refuse cookies, by updating your browser settings. If you refuse cookies, you can still use some areas of the website, however, you may not be able to access the full functionality of our website. Cookies can be “Persistent” or “Session” cookies. Persistent cookies remain on a device when you go offline. Session cookies are deleted as soon as you close your web browser.

Some areas of our website and email services utilize web beacons. Web beacons are small electronic files attached to a page or email that permit us to track users who visit specific pages or open an email thus providing us with web related statistics. These statistics are valuable to improve the content on all webpages and enhance the relevance of the marketing material you view and receive.


We maintain commercially reasonable security measures to protect the Personal Information we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee absolute security.

Third-Party Weblinks

This website may contain links to other websites that are not operated by Eastern Lift Truck Co. If you click on a third-party link, you will be directed to that third party website. We have no control over the content, privacy policies or practices of any linked third-party sites or services. This Privacy Policy pertains to the personal information that is collected by us on this website, and we accept no responsibility for the practices of third-party websites.

Children’s Privacy

As per the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly collect, disclose, or use personal information from anyone under the age of 13. Should information be knowingly requested from anyone under the age of 13, consent from a parent or guardian is required.

Your Consent

By using and navigating this site, you consent to the collection and use of the information outlined in this statement by Eastern Lift Truck Co. Should our Privacy Policy change, you will find the changes posted on this webpage for your awareness. Please review our Privacy Policy periodically.

How to Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us by email at

Maple Shade, NJ (HQ)
549 East Linwood Avenue
Maple Shade, NJ 08052
Phone: (856) 779-8880

Have a Question? Contact Us Today!