Our Defining Purpose
Eastern Lift Truck Co., Inc. is a family-owned company founded in 1971 by John Pruitt. John was a visionary entrepreneur whose values were formed from the Great Depression and from life lessons experienced first-hand as a Pearl Harbor survivor and World War II veteran. He transformed a small lift truck business into a thriving powerhouse for material handling equipment and supplies. John was passionate about the business and understood the importance of his employees and the concept of customer service and satisfaction. His simple philosophy of loyalty and honesty to both his employees and customers built the foundation of the Company that we are today.
John’s sons, Mike and Dan, joined him in the business. Together with their dedicated team of employees, they built upon these founding principles and expanded Eastern Lift Truck Company’s reach throughout the mid-Atlantic region.
At Eastern Lift Truck Co., Inc. we value our employees. We believe in them, treat them like family and know that what we can accomplish is a direct result of hardworking people, pulling together as a team, every single day. As a Company, this work ethic translates into valuing our customers, anticipating their needs, and providing them with the best customer service experience available in the industry. This is why we can proudly say: “We’re Known for Good Service!”
Recipient of Yale’s Dealer of Excellence Award for 21 consecutive years (2001 – Present)
Recipient of MHEDA's (Material Handling Equipment Distributors Association) M.V.P. (Most Valuable Partner) Award for 10 consecutive years (2013 - 2022)
Recipient of Hyster's Dealer of Distinction Award (2018, 2020 and 2021)
Recipient of Combilift's Dealer of Excellence (2021)