Our Story

Eastern Lift Truck Co. is a family-owned business, founded in 1971, by John Pruitt, a smart and gritty entrepreneur. John’s values were forged during the Great Depression and from life lessons experienced as a submariner and veteran of World War II.

John took over a small lift truck company and quickly transformed it into a thriving materials handling dealership. He routinely preached loyalty, honesty, and hard work, and was passionate about becoming the best service provider in the country. John’s determination laid a solid foundation for the Company, and his vision of excellence remains with us today.

We’re hiring! View open opportunities on our career site.

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USS Barb SS-220 Gato-Class Submarine. One of multiple WWII submarines that Eastern Lift Truck Co. Founder, John Pruitt served on as a radar specialist. Awarded the Presidential Unit Citation.
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John’s sons, Mike, and Dan joined the business, and together, backed by a growing team of dedicated employees, the Pruitt family steadily expanded the Company, year over year, adding new locations, products, employees, and services.

The Company became a Yale forklift dealer in 1996, added Hyster forklifts in 2015, and has been a regular recipient of annual top dealer awards from both, as well as other manufacturers. Exhibiting incredible consistency, Eastern Lift Truck Co. has been named a Yale Dealer of Excellence, Yale’s highest award, for 21 consecutive years. In addition. Eastern Lift Truck Co. has received the MHEDA (Material Handling Equipment Distributors Association) M.V.P (Most Valuable Partner) Award 9 consecutive years.

Over the years, the Company has expanded to offer dock and door equipment, warehouse products, systems integration, balers, compactors, floor cleaning equipment, yard trucks, mobile railcar movers, robotics, training, fleet management, commercial, utility and low-speed electric vehicles, and more.

Eastern Lift Truck Co. believes in being active in the communities it serves, participates in numerous charitable causes, and promotes ongoing education and safety training.

The company proudly celebrated its 50th anniversary in 2021 and today, there are more than 1,000 Eastern Lift Truck Co. materials handling and storage solutions professionals working at our 20+ Mid-Atlantic locations. Our employees’ passion for helping customers has never wavered, and the Company is thankful for the trust and support our customers have in us.

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Our Team

Our employees are the core of our business at Eastern Lift Truck Co., Inc. We listen to them, treat them like family, and value their contributions. Our accomplishments prove that hardworking people pulling together as a team can do anything. This work ethic translates into excellent value for our customers--like anticipating their needs and providing them with the best customer service experience in the industry. We’re proud to say: “We’re Known for Good Service!

Join our team! View current job openings.