
About Eastern Lift Truck Co., Inc.
Eastern Lift Truck Co., Inc. was founded by John Pruitt, in 1971, with the clear but challenging goal to become the best material handling equipment service provider in the United States.
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Our Products & Services
Eastern Lift Truck Co., Inc. offers one of the industry's most comprehensive ranges of material handling and storage products and related services to support the variety of needs of our customers. We provide new and used forklifts for all applications, replacement parts, planned and emergency service, fleet asset management, warehouse products and systems design, safety and ergonomic solutions, baler and compactor sales and service, dock and door equipment sales and service, and a fully staffed training department providing OSHA and ANSI operator training and certifications.
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- Careers
- (800) 247-6404 (800) 247-6404
Our Defining Purpose
Our defining purpose is to be our customer’s number one choice for all of their material handling needs by providing a personalized service approach founded on loyalty and honesty. With this purpose in mind, we strive as a team to work each day with the passion and focus to be successful. As a family business, we know our employees are the ‘heart and soul’ of our company. We respect and encourage each other to bring out our best, and to instill a successful and proud work ethic to pursue our commitment to our customers.
Dan Pruitt
President

Our History
Eastern Lift Truck Co., Inc. is a family-owned company founded in 1971 by John Pruitt. John was a visionary entrepreneur whose values were formed from the Great Depression and from life lessons experienced first-hand as a Pearl Harbor survivor and World War II veteran. He transformed a small lift truck business into a thriving powerhouse for material handling equipment and supplies. John was passionate about the business and understood the importance of his employees and the concept of customer service and satisfaction. His simple philosophy of loyalty and honesty to both his employees and customers built the foundation of the Company that we are today.
John’s sons, Mike and Dan, joined him in the business. Together with their dedicated team of employees, they built upon these founding principles and expanded Eastern Lift Truck Company’s reach throughout the mid-Atlantic region.
At Eastern Lift Truck Co., Inc. we value our employees. We believe in them, treat them like family and know that what we can accomplish is a direct result of hardworking people, pulling together as a team, every single day. As a Company, this work ethic translates into valuing our customers, anticipating their needs, and providing them with the best customer service experience available in the industry. This is why we can proudly say: “We’re Known for Good Service!”
Distinctions:
Recipient of Yale’s Dealer of Excellence Award for 19 consecutive years (2001 – Present)
Recipient of MHEDA's (Material Handling Equipment Distributors Association) M.V.P. (Most Valuable Partner) Award for 9 consecutive years (2013 - 2021)
Recipient of Hyster's Dealer of Distinction Award (2018)


